Selected Work

Project 01 — Hero Project
Brand · Content · Events

SOULVIA

A free mental health education platform for Ukrainian refugees based in Stockholm. I built the entire visual identity from scratch.

Brand identityUI/UX designCopywritingEmail marketingEvent productionIllustrationsVideo contentSocial media content

Brand identity

Built the entire visual system from scratch — logo, colour palette, typography, and a comprehensive brandbook that gave SOULVIA its soul.

Launch event

Produced the platform's first live event in Stockholm: venue, speakers, programme, and all event materials designed and executed.

Website design

Designed the full website experience — user experience journey, layout, and all written content. Created all visuals for the site.

Email marketing

Ran email and social media campaigns that collected 142 sign-ups for our first pilot course.

Sleep diary — Programme material

Sleep diary — Programme material

Life Balance Map — Content Illustration

Life Balance Map — Content Illustration

Steps to Acceptance — Educational Post

Steps to Acceptance — Educational Post

Pause–Question–Direction — Practice Card

Pause–Question–Direction — Practice Card

Cosy cocoon day — Programme content

Cosy cocoon day — Programme content

Project 02 — Personal Project
Content · Publishing · Research

Marketing Blooms

My own marketing digest — a website where I publish marketing news, brand case studies, and curated resources. I built the site, write all content, and research every source myself to publish only what I genuinely find relevant.

Website buildContent strategyResearchBrand identity

Content strategy

Weekly digest covering brand strategy, digital marketing news, and curated tools for modern marketers.

Research

Every article, case study, and resource is independently researched and verified — no aggregation, only what I find genuinely worth sharing.

LinkedIn exploration

Using the digest as a live experiment to understand what content resonates on LinkedIn — testing formats, topics, and timing to learn how the network actually works.

Project 03 — Branding strategy & content
Brand · Social · Video · TV

Wonder Beauty Salon

A Stockholm beauty salon. I rethought the entire strategy and rebuilt the brand from the ground up — logo, visual identity, AI-generated video ads, AI-generated social media ads, and a complete social media presence including a filmed and edited social media TV show.

Logo redesignBrand identityAI video adsSocial media adsSocial media TV showSocial media

Logo redesign

Full logo redesign — from generic to premium. The final mark is distinctive, scalable, and unmistakably Wonder.

AI video & image ads

Produced brand launch and service showcase ads using Higgsfield AI — both video and image formats — cutting production time dramatically.

Social media TV show

Conceived, filmed, and edited 'Keeping Up with Wonder Beauty' — a social media TV show format that brought the salon's personality to life.

Social Media Ad — Brand Campaign

Social Media Ad — Brand Campaign

Social Media Ad — Language Campaign

Social Media Ad — Language Campaign

Social Media Ad — Nail Art Campaign

Social Media Ad — Nail Art Campaign

Valentine's Day Campaign

Valentine's Day Campaign

Animated Social Media Post

Animated Social Media Post

AI Video Ad — Price List

AI Video Ad — Brand Launch

Keeping Up with Wonder Beauty — Episode Clip

Keeping Up with Wonder Beauty — Episode 1 Intro

Project 04 — B2B
Content · SEO · Social · Video

PIAB Group

A global industrial automation company. I worked across LinkedIn content, YouTube channel development, and website SEO — creating content from scratch and building systems that continue to run today.

LinkedIn strategyContent creationYouTube developmentSEO & web pagesVideo productionData analysis

LinkedIn — "Did you know?" rubric

Analysed the Piab LinkedIn account and proposed a new content rubric with a 2×/week publishing schedule. The "Did You Know?" series was quickly appreciated by followers and continues to run today.

YouTube channel development

Developed a full content plan for Piab Vacuum Conveying: restructured the channel, unified all cover images to a common template, and produced engineer interview videos on new technologies and product updates.

SEO & website pages

Researched and created new product pages for the Piab website using Optimizely — including industry pages for food & beverage and a pharmaceutical landing page built entirely from scratch.